Do not copy others, surpass them

People do not want to buy copies that cost that much as original. The same is true for the web. There are plenty of copywriting sites, and each year it is easier and easier to create another copy of website and try to get some market share.
For example blogging. 10 or so years ago there was livejournal – a wonderful blogging for all platform with paid accounts where one had to beg for invite to get a free limited one. People could skin them a little – change some colors, at some point layout as well. Then came wordpress, blogger, etc. Now anyone can get blog in 5 minutes, skinned to their likes. There are hundreds of thousands skins to choose from. And blog on itself is no longer special.
Same goes for more generic CMS’es. Before that, programmers would code a news portal for month. After that you just install drupal or joomla, configure them a bit and you got a new news site with lots of plugin choices. And a hundred or so similar sites doing the same. The technology improves, it value deflates over time.
This is the true with copywriting as well. You can write the best copy in the world, but the question is how it will stand out? How it will be different from others, that will copy same source, or maybe you? Can you offer something better?
This is the most critical question for successful site : individuality, originality, the brand. You have to answer for yourself and your readers how you are the best. And the answer should be good enough to convince yourself and your staff. Noone else knows everything so in depth as you and the guys in the same room. And if you do not believe in your site, no one else will.
By the way, cheating yourself does not work that well in a long term. You have to get a good understanding what you can do differently from competitors. Counting on being older, having better SEO or Social Marketing skills do not count- most of this do not matter or is achievable. There is always a chance that competitors would hire someone that knows better than your employees do. Heck, they can hire someone better than you to do things that you do now. And you will have to improve, find new things.
Shouldn’t you do same things as competition does ? Absolutely, but you should do them better. Using rewritten copies? Write better ones, gather more information. Presenting news? Get a person that can add unique and useful touch to them. Reviewing something? Think what customer wants to see in a review that is not at your competitors webpage. In terms of business management, raise the cost of entering this market. This will help you in the future.
And yes, I had to do that in the past, and I will have to do this again with one of my projects. I can’t tell if I do everything the best way. But I am trying to do it better.

Antivir Solution pro – new rogue mimicking legitimate antivirus

Antivir Solution Pro is a remake of Antimalware Doctor and Antispyware soft. It is a fake antivirus, sharing the name with legitimate Antivir made by Avira. While Avira’s Antivir is one of the most widely recommended free antiviruses packages, the Antivir Solution Pro is dangerous for the PC.

First of all, Antivir Solution Pro is distributed by security vulnerabilities, like infected Adobe PDF files, Javascript ads on various websites. This is a first sign that a software can not be trusted. Secondly, it will start showing popups and alerts blocking normal processes and limiting access to legitimate websites to scare user into downloading and buying its full version. Thirdly, Antivir Solution Pro might reconfigure the PC to allow easier reinfection in the future, by changing proxy settings, modifying way DNS addresses are recognized and downloading other parasites to weaken the PC.

Antivir Solution Pro can be removed by rebooting into safe mode and scanning the PC with Spyware Doctor or Malwarebytes. Full scan is strongly recommended. As the trojans might block the scan, it is highly recommended to disable the processes before the scan by killing all processes named with random letter strings (especially ending in tssd.exe). If such processes are successfully killed, One can run msconfig and remove startup entries referencing such processes. Still many of the infected files might be missed by manual removal, thus a single secure way is scanning with several automatic removal tools for Antivir Solution pro.
Full removal guide is available here : http://www.2-viruses.com/remove-antivir-solution-pro

Marriage, the trip to Portugal and vacation

So, I am married man. That thought still has to sink to me fully, but I am perfectly happy with that. The marriage commenced at 29th of May in the circle of family and friends in Kaunas, my hometown. Everything was perfect, including the fakir show in middle of the night, which was our surprise to the guests. We would like to thank “Ugnies ratas” for spectacular performance.

2 days after ceremony we left for the portugal with a pair of our friends. That was a honeymoon trip for us all, although they have waited for 9 months for us!. The trip was great, we made around 2700 km with a car there.

We flew to Porto, a bigger city in the Portugal north. The narrow cobblestone streets, lots of churches, great meals and very nice, helpful people: that was our first impression of the country. We started by visiting Porto itself and some neighborhood cities like Lamegos and Amarante.

Here is a photo of us in unknown restaurant in Sao Nicolaus, Porto.

After Porto we went to Praia de Mira – a nice resort close at the coast of ocean. Due to weather we could not enjoy the beaches, but the food there was great. We still remember the largest plate of seafood we ate at “Polar” and perfectly made Grilled Sea Bass for two at another place which name I can not recall. During that stay we visited Coimbra first time, a student town and a former capital of Portugal. That was a place we liked most in the whole Portugal and it is perfect city for buying gifts for family and friends. I can recommend restaurant Restaurante Praca Velha there, for perfect service and very tasty steak.

The next hotel was in Peniche – a nice resort for surfing and resting. The weather was much better than in Mira, and we had a very nice company there. Although we had not seen much of Peniche itself, we visited Obidos, old Roman road (twice!) and some other points from it.

Lisabon. There we had an apartment in the center of the city. The parking was terrible, but the place was in one of the main pedestrian streets. Everything was close by: the Cathedral, other historical churches. We visited sea park with aquarium there, which is one of the biggest in Europe. Sadly, the food in Lisabon is terrible, but I can recommend driving to Cascais and eating at Apeadeiro ( Avenida Vasco de Gama 252) – one of the most pleasant places during whole trip.

The last stop was Portimao – a town in the very south of Portugal. It was one of the longest trips as we have visited Evora on the same day. We were promised a bath there by my wife, however we found out that this particular bath was not used since roman times.

The south of portugal is quite different from the rest of it: cleaner, spacer and less more modern. The last apartment was located 100 meters from the ocean so we spend a lot of time enjoying sunshine and beach. It was perfect place to rest and enjoy the weather of Algarve. We had a mad ride on the boat in ocean from Lagos – the watter caves are great, and the boat captains are fearless.

I am really happy with everything concerning my marriage and trip, although it is kind of good to be back and start implementing new ideas again.