March 2010

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Social Marketing Fail : looking for numbers instead for audience

Each person with Facebook account has met a social marketer (more likely, many). Most of them are total annoying failures as they work using wrong objectives. For example, invites to pages and events that are not relevant to my locality, age or interests. Looking back, pageviews is a viable objective for some markets that sell [...]

Content popularity versus content engagement: why you have to monitor both

The web is all about conversions and users. Long gone are days when one measured earning potential of website by earnings, total visitor count and home page pagerank alone. These metrics are simple and easy to understand. Sadly, they do not give real useful information. Earnings are not necessarily the most informative metric of the [...]