Today I have received Sitepro newsletter on
Designing Your Web Site to Maximize Traffic. I like these newsletters, but sometimes I can not just agree with them. Perhaps the reason is that they are targeted towards marketers and not web developers. For example, JavaScript is not evil, when it is used wisely. Yes, crawlers can not follow javascript links, but there is google sitemaps, and there are other tasks than linking where JavaScript may be usefull. I do not agree that all the style elements should go to CSS, too. The site design elements should be described in CSS file, but the page design elements can be kept localy, as they are not used in other pages. From my experience, problem appear when HTML file is larger than 100 Kb.
Generally, they are good tips, but one should apply own design and programing experience before using them all.
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