Asus RT-N16 router review: nice performance, poor with handling bad network lines

Recently I had to buy a new router for my apartment. My old router Speedtouch was rebooting constantly when third wireless device connected to it. After some testing, my theory is that it cannot handle lot of concurrent connections at the same time.

For router, I have picked Asus RT-N16 router. The key features that won me was support for 802.11n Draft, which allows communication at speeds up to 300 MB/s instead 54 MB/s. Also, gigabyte Ethernet support is nice too. Additionally, it claimed good support for concurrent connections e.g. during torrent download. RT-N16 has 4 LAN and 1 Wan sockets, which is enough for home environment, though one would need a hub or two in bigger office.

Asus RT-N16 came packed with 3 antennas, power supply, network cable, instruction manual and useless installation CD. The CD is useless as router can be configured through network interface. Default IP is 192.168.1.1 (like usual) and login/password is admin:admin. This should be changed, even if the router cannot be accessed from WAN side by default. I would strongly recommend going through network setup wizard to set passkey for wireless network. Also, I changed network type to WPA2-PSK with AES encryption for better security.

Not everything went seamlessly for me. I had several problems connecting to administration interface and connecting to WAN (dynamic IP). Apparently, router lags when it tries to connect to WAN interface and will not respond to LAN during that time. After some changes, I got an error message like this:

You have set the wrong dynamic or static IP address for your RT-N16. Refer to the diagnosis.

Sure enough, the IP was dynamic and received correctly. The problem was in faulty Cat5 cable in my apartment, so I had to move router into another place which is not as convenient as old one. After that the problem disappeared and router worked as expected.

Another issue is that you got single field to enter DNS addresses that are passed through DHCP server to client PCs. Personally, I do not want router to cache DNS requests, so this caused me some headache. I will see if I can enter 2 IP’s into single field there.

Overall, I can recommend ASUS RT-N16 for people that like having fast wireless and ethernet network at home for reasonable price (~95 USD at amazon at the moment). You might get some quirks, but I think they will get fixed with firmware upgrade.

Social Marketing Fail : looking for numbers instead for audience

Each person with Facebook account has met a social marketer (more likely, many). Most of them are total annoying failures as they work using wrong objectives. For example, invites to pages and events that are not relevant to my locality, age or interests.

Looking back, pageviews is a viable objective for some markets that sell main-stream products or try to strengthen brand. However, is it likely that I would go to a club in completely opposite side of the world or that I would do grocery shopping there anytime soon?

This issue affected display advertisement for a while already, and it affects social marketing even more so. People will not speak positively about unnecessary service that is pushed to them . More than likely they will laugh at it. And that will reduce credibility.

Back to real-world example. I have a marketer in my friend list that tries to push me a DJ fan page and events that are never close to my location. The marketer found me by inviting fans of other DJ’s that play internationally and reside in my location. Do your research, people. I see no reason to become fan of page that is not relevant.

How to remedy situations like this? Invest some time into looking for related local groups. Local clubs the DJ plays would be good start instead of international DJs themselves. That would lead to fans that are relevant and (maybe) interested. Simple, eh?

Content popularity versus content engagement: why you have to monitor both

The web is all about conversions and users. Long gone are days when one measured earning potential of website by earnings, total visitor count and home page pagerank alone. These metrics are simple and easy to understand. Sadly, they do not give real useful information.

Earnings are not necessarily the most informative metric of the website. Some websites do not earn money directly. The same amount of money earned might suggest good or bad website performance depending on investments done, visitor count, market or advertisement type used.

It is even more difficult for websites whose income sources are advertisements or which advertise main business indirectly (for example, using branding). The conversion might be long process and you see increase in sales or conversions, but it is hard to estimate the performance of content.

However, you have to analyze the content. There are information that can be extracted from both statistics and user-generated content related to the original content. These things might not correlate!

For example, we post articles in our local fashion magazine and publish excerpts in facebook pages. Most viewed content not necessary is most commented one! Why it is so ?

  1. Content that appeals to main auditorium of website is more engaged. Content that is related to auditorium is most interesting.
  2. Shocking content would be more viewed one. They are interesting for broader spectrum of people.
  3. Shocking content has more viral potential as it might be redistributed by non-members. That is why single-time visitors are useful as well.

Is engagement more important that visitors? For membership sites, definitely. You grow your crowd and your influence in them. However, a single non-related re-share of content might increase your site visibility further than in-door engagement. Thus in many cases you have to vary your content enough to attract more diverse crowd to your site.

Unboxing Google Nexus one – my impressions

I had received my brand new Google nexus one finally! As it is not available here, I had to buy it through ebay and send it by post. I had additional week to wait because of slow postal service here – they had to send information to customs and so on. I haven’t replaced my last phone for 2 years or so, thus it was a quite big change.

Nexus one box included the phone itself, 110v charger, usb/htc connection cable (can be used for charging as well), headphones and case for carrying. The phone is shipped with 4G sdcard.

The first impression – it rocks. I am not a big fan of Iphone and nexus one is just my kind of phone: good design, I can easily operate it in one hand (most of the time), very fast and lots of applications. The camera is very good as well. Additionally, the Android os will get multi-touch support as well soon, which will be quite nice add-on for galleries and browser.

Additionally, I like the contact management in my google account. This saved a lot of time – I exported my contacts to vcf in my old phone, uploaded to PC and imported to my google contacts. As an additional bonus, Android offers nice integration of contacts from various sources : google addressbook, facebook, etc.

There are still some glitches that should be fixed:

a) Sometimes touchscreen is not sensitive/wont work, especially on edges. After couple of tries it starts working again. Annoying, though.

b) There are major issues with bluetooth connections – it pairs, but fails to connect with some equipment, including handsfree in my car. I’ll have to read about it more and maybe I’ll get it to work. Maybe there will be an update by android team.

c) There is not a big choice for some niche applications, like GPS ones. But Copilot looks promising (if they got good Lithuanian maps for Android).

d) Sound quality is slightly worse than my old K800i.

Now I just need to wait for OS update to get multi-touch and I will be really happy :) .

How to remove Antivirus Soft rogue antivirus

Antivirus Soft

Antivirus Soft is a rename of rogue Antivirus live. The crooks had not bothered to change much, the most significant change is in name only. Antivirus soft uses same means to reproduce : fake websites, malicious ads in social networking sites or good old fake codecs and movies.

After the download, your PC will stop executing other programs becouse they are “infected”. Usually, it is not true as single infection is Antivirus Soft  itself. They expect you to agree paying for it and funding these scammers.

The Antivirus Soft removal process is quite similar to antivirus live :

1. Reboot into safe mode

2. Remove proxy server from IE settings.

3. Search your user directory for file ending with sysguard.exe. Delete it. If you cant, press ctrl+shift+esc and stop process with same name and repeat deletion.

4. Reboot and scan with spyware doctor to make sure you got everything out.

I recommend having an anti-malware with real time protection running all the time to avoid problems like this.

SLOW PCfighter review- another registry cleaner

Slow PC Fighter is a registry cleaner from same family as Spam Fighter or Virus Fighter. Registry cleaners allow fixing errors and inconsistencies in PC’s registry making PC boot and operate a bit faster. Many of them are made by security companies.

Slow PC Fighter website claims that running Slow PCFighter will increase PC speed up to 40%. That might be true on really badly supervised PC, but I would not expect such things on each PC.

Slow PCFighter free scanner installation was quite quick and easy. The download is around one megabyte. What impressed me, it recognized my Windows as 64 bit one and installed correct version of application itself.

The scan is was quite quick and found around 2000 errors, mostly missing files or empty registry keys. It had not shown any false positives, which is good.

The free version of SLOW PC Fighter removes 25 registry errors, which is quite little compared to errors it found.

Verdict: I would definitely give it a try to see if there are lots of errors in the PC. It might be useful and safe to have this product if you hate reinstalling windows like I do. The downside is that you would have to purchase full version as free scanner is not too useful except for trying the product out.

You can download Slow PCFighter here.