I have read a lot about should one follow or not each tweep that follows you. There are two schools of thought:
- You follow everyone back but spam bots and try to build relationship with majority of them.
- You follow only handful of interesting people and build deeper relationship with them.
Can these two ways meet somewhere? I am sure it can. Here’s what I think and do:
- I do not focus on following people that follow everyone back only.
- Do not follow bots : twitterfeed-only or API-only posters, feeds except if they are really valuable.
- If a person follows you, check if he is worth following : interesting insights, replies (interacts) with other real people (believe me, there are bots that interact in between), maybe retweets (but not only retweets), and website is not about money making or with Bill Crosbies video 🙂
- Pay people you follow the same courtesy: Interact with them, talk with them, share their posts if you find them worthwhile, answer their questions. Most important, you should help them if you can.
- I unfollow and block most of the follow teasers, which are bots/people who follow just to get follow back, and then unfollow you. This was done to increase their follower numbers and follower/followed ratio. Twitter Karma is good for that.
- Have fun and enjoy twitter. That is most important.
Just remember, real people and real interactions are what twitter is for. Having large follower count is ego boost, but what if you can’t hear real people that are there and they can’t hear you?