SEM

Social Marketing Fail : looking for numbers instead for audience

Each person with Facebook account has met a social marketer (more likely, many). Most of them are total annoying failures as they work using wrong objectives. For example, invites to pages and events that are not relevant to my locality, age or interests. Looking back, pageviews is a viable objective for some markets that sell [...]

Content popularity versus content engagement: why you have to monitor both

The web is all about conversions and users. Long gone are days when one measured earning potential of website by earnings, total visitor count and home page pagerank alone. These metrics are simple and easy to understand. Sadly, they do not give real useful information. Earnings are not necessarily the most informative metric of the [...]

Why there is THAT site in search results or disambiguation of search query

Sometimes friends and clients complain about competing sites that should not be there: No obvious optimization Content is crappy, mentions term once and in very different context Few or no links Design is old and ugly However, such site is in the first page and sometimes quite high in results. So, what are the reasons [...]

11 tips on sending emails from web applications

Email marketing is still useful for list builders and keeping in touch with your consumers. However, quite often communication is lost in the email Spam box and not read by recipient. How to solve this problem? Here are some tips. Your server and domain First thing I would check is the spammy IP list. Is [...]

5 reasons why automated get rich schemes don’t work on twitter

All regular twitter users have seen the face of Bill Crosby and couple other super twitter get rich schemes. Their followers promote ways to get thousands followers quickly and then get rich by turn-key systems. You don’t even have to watch after your account, everything you have to do is sit and wait for revenue. [...]

Selling electronic goods and have affiliate program? Make it available worldwide, please

I am affiliate of one unnamed program that is a bit confusing for me.  The software in question is sold worldwide, however you get affiliate sales for purchases made in USA only. This troubles me a lot, as the product is good and I use it myself. The question is what difference it makes where [...]